EVENT Forevermark Night of Promise
WHERE Armani Privé, Central


Happenings: Like his fashion, London design wunderkind Gareth Pugh is never short of drama. Turning hundreds of black rubbish bags into a couture gown to close his AW13 fashion show in Paris, Pugh proved he also had no problems working with priceless diamonds. His first foray into jewellery design is with Forevermark. The local party crowd flooded Armani Privé to check out Pugh's avant-garde interpretation of diamonds and meet the designer in person. Pugh arrived early with artist partner Carson McColl to talk about his design. Although the piece was still being made, he shared a 3D rendering through an interactive video on the stage. Joining him to share their Forevermark experiences included local celebrities Moses Chan and Janice Man, and filmmaker Sean Lee-Davies and model Lisa Selesner. 



I bet the armour-looking piece would discourage burglars. They’re going to need it after what happened at Cannes.



CHIC CHAT with Gareth Pugh

How did the collaboration come into being?

I know a lot of people might say it's a surprising collaboration. They gave me so much freedom to do what I wanted. This experience has definitely been a learning curve for me.

Tell us about the design.

It's truly a statement piece, designed on a computer and then created through 3D printing. It's high technology meets ancient stone. I see my clothes as modern armour and I think the necklace is a bit like a corset and it changes your whole body language.

Do you think you will have your own jewellery line?

It's certainly a thought that I never really entertained before. We'll see how it goes.

It's interesting how you can work with simple materials such as rubbish bags and expensive items such as diamonds.

That's one of the great things about this project. I didn't have much knowledge of how diamonds are made. A lot of time and effort goes into it.