EVENT Longchamp Flagship Store Opening
WHERE Regent Street, London


Happenings: Who says retail sales are gloomy in Europe? The red carpet was rolled out at Longchamp's flagship store on Regent Street to welcome celebrity guests during London Fashion Week. The opening of the French accessories brand's largest store in Europe attracted A-listers, including Kate Moss, Mick and Georgia May Jagger, Alexa Chung and Zoe Kravitz. Guests grooved to techno beats at the party with the brand's founding family members and rock 'n' roll stars. Actor-model Jack Guinness got behind the DJ booth and spun for the night.