Who says we can't look good and do good at the same time? Watchmaker Jaeger-LeCoultre launched a special charity project at the opening of its Heritage 1881 boutique to give people a chance to help others while wearing beautiful timepieces. For the third consecutive year, 10 per cent of sales of the brand's Proto Zero models will be donated to the End Child Sexual Abuse Foundations (ECSAF). The organisation was founded by Josephine Siao Fong-fong to protect youngsters from abuse.
This winter, there are five new Proto Zero models available at the Heritage 1881 boutique. The HK$2 million Atmos Marqueterie L'Attente (pictured), a timepiece dedicated to and inspired by renowned artist Gustav Klimt, is available. It is limited to 10 pieces.