It's the 35th anniversary for Ferragamo's iconic Vara shoes. Embracing technology and hi-tech consumers, the Italian fashion house worked with New York-based photographer Cedric Buchet for a digital campaign featuring 14 modern iconic women, collectively known as the Vara Girls, in snapshots of their daily lives. Not only did the Vara Girls get to customise their own Vara or Varina shoes for their shoots, but the privilege has now been extended to everyone. From classic Oxford blues to chic and hip rose golds and fuchsias, fashionistas can now design their own iconic shoes at Ferragamo.