American fashion designer Jeremy Scott is known for breaking the rules.
For his debut collection as creative director of Moschino, Scott channelled the famous American export McDonald's during Milan Fashion Week. Scott's celebrity buddies Katy Perry and Rita Ora walked the runway as guest models.
His inspirations from the fast-food chain didn't just stop at the reworked prints and motifs of the oversized, yellow "M". Extending the fast-food concept to fast fashion, he created a capsule collection of 10 items fresh off the runway that are available for purchase now.