Italian fashion brand Gucci is serious about vamping up its social media influences. It has started to offer virtual tours of its Gucci Mueso in the heart of Florence through its revamped website guccimuseo.com.
The tour shows you Gucci's intricate archived pieces from couture dresses to its iconic bamboo handbags. You can also see the present exhibition, "Femminilita Radicale", running until September online. The group exhibition features contemporary works of art created by female artists Lee Lozano, Alina Szapocznikow and Evelyne Axell.
If seeing isn't enough for you, the brand has collaborated with six sought-after female DJs such as Pixie Geldof and Harley Viera-Newton for a campaign on Spotify.com which allows fans to follow Gucci's own music list.