EVENT Loewe ‘Fragments of a Story’ Exhibition Opening Cocktail Party
WHERE The Landmark, Central
Happenings: Spanish luxury brand Loewe is celebrating its 168th anniversary with a retrospective exhibition entitled Fragments of a Story. The touring exhibition made its first stop in Hong Kong before moving to Beijing, Shanghai and back to the brand's origins in Madrid and Barcelona. Archive pieces which inspired the brand's contemporary collection were showcased at the exhibition in Landmark mall's atrium. Instead of conventional display cases, the bags were shown through an artistic mirror structure to echo the "fragments" theme.
Loewe's CEO, Lisa Montague, flew in for the kick-off cocktail event. Carrying the brand's luxury crocodile purse, Montague was joined by Loewe fans including Canto-pop singer-actress Kelly Chen and socialites Helen Ma and Victoria Tang.
OVERHEARD These vintage bags are so beautiful – I wish they could make some for the current collection.
CHIC CHAT with Lisa Montague
What motivated you to initiate the touring exhibition?
We are always trying to find new ways of telling stories. We thought the [mirror] reflections were a nice play on the concept - a look at the past and finding new angles for the future.
How did you choose which pieces to display?
We chose pieces that represented shape, colour, hardware and other signature Loewe designs. The oldest piece [dates back to] 1916.
Why is heritage important for the brand?
I think it really sets the foundation of the brand.
With such rich heritage, is it challenging to think out of the box?
The only challenge is to come up with new ideas.