Now here's a cooler way to look at your high jewellery. How about having splendid jewellery images projected onto one of the world's most iconic buildings? Tiffany's latest Blue Book collection was recently launched at New York's Guggenheim Museum. The art institution was transformed entirely to provide a clean canvas for the colourful high-jewellery collection.

For the unveiling ceremony, Leo Kuelbs Collection created a one-night-only sound and light installation entitled The Diamond Sky that presented the Tiffany jewellery in three-dimensional projections in the rotunda of Guggenheim. The stellar event was attended by celebrities, including Jessica Biel and Katie Holmes.