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Jeweller celebrates launch of new microfilm

Stylish trio (from left) Almen Wong, Christine Au Yeung and Alex Lam took a moment for a selfie

EVENT Forevermark Infinite Films Premiere
WHERE Watermark, Central

 

Lydia Tong
HAPPENINGS: It seems luxury labels are jumping on the bandwagon of microfilms and now we can count Forevermark in for the line-up. The jeweller tapped the creativity of Hollywood filmmaker Tony Kaye for its latest campaign titled . Filming and post-production work took the crew more than a year to complete.

To create more buzz for the flick, Forevermark splurged on a star-studded soiree. The red carpet was rolled out for local celebrities including lyricist Wyman Wong, singer-actor Alex Lam, athlete Lisa Cheng, socialite-photographer Victoria Tang and more. The friends of the brand shared their definition of a forever promise on stage. Guests also had a great time at the photo booth for a memorable souvenir.

 

OVERHEARD If a diamond represents a promise, I’d like a five-carat one please!

 

CHIC CHAT with Wyman Wong

You went to South Africa with Forevermark earlier. How was the experience?
I've been to all the other continents in the world but never Africa. So it was a meaningful trip for me.

What was the most memorable moment during the trip?
It was during our safari trip. I got to see wild lions up-close.

Men's jewellery is gaining popularity. Do you have any styling tips?
I think fashion is meant for your own indulgence. You should wear jewellery you like regardless of the trend.

What's your favourite holiday destination for summer?
Tokyo. I enjoy the strong air conditioning everywhere.

 

 

 

This article appeared in the South China Morning Post print edition as: A promise forever

By Vivian Chen