Tod's launches digital campaign in Hong Kong
EVENT Tod’s Dots of Life Launch VIP Cocktail
WHERE Landmark Atrium, Central
: Tod's iconic Gommino loafers represent Italian heritage and craftsmanship that might be centuries old, yet their modern-day fans are very familiar with social media networks. The Italian leather goods label launched the "Dots of Life" campaign in which international digital trendsetters and celebrities model the shoes. You know you are at the right party when you are given a card with hashtag suggestions.
The global campaign was launched in Hong Kong recently. Italian fashion blogger Mariano Di Vaio, who has more than 2 million Instagram fans, was flown in for the event. The style maven mingled with local fans and was eager to get to know the city during his first visit. Tod's celebrity fans, including actors Lau Ching-wan and Nick Cheung, and models Kathy Chow and Qiqi Yam, joined the party and, of course, diligently posted selfies on social media.
OVERHEARD I’m all for the trend towards comfortable shoes. At least our feet won’t hurt.
CHIC CHAT with Mariano Di Vaio
How did you start blogging?
I began two years ago and have been sharing my life and travels ever since.
What would you like to blog about Hong Kong?
I’m very curious about the city. It’s my first time, and I’m looking forward to seeing more and trying the local food.
What’s the secret of social media success?
I don’t know, actually. I travel so much, and I think my fans just love to see the world through my sharing.
Will you be covering the fashion weeks?
Absolutely. I was just in New York. I’ll be in Milan, London and Paris – the whole package.
By Vivian Chen