Loewe CEO Lisa Montague believes in pushing boundaries
Lisa Montague talks to STYLE about heritage and luxury in an evolving world
It is really important. I always think of it as a foundation for us to look [ahead] ... we have the authenticity of that heritage. We can take the expertise and draw from it. It's not to repeat [what we do] but to take inspirations from them. With 170 years of history, there's plenty in the house. Our only challenge is to find new ideas.
Yes, it was. It's an old brand, but it's been through many changes. Spain has been through many changes. People are open to changes. Now we have a new period of change coming, and I'm really excited about the next chapter.
Not necessarily. Although he is definitely bringing new creative direction and inspiration, Loewe is primarily a leather goods house. [He] is strong on clothing, and I'm sure the collections will reflect that. I don't see the business dynamics changing, though. We'll always be strong on leather goods because that's what we do. In a way, the heart of the house is in its atelier.
Our task is to move the fashion world forward. If you stand still, the world moves ahead of you. That's why we are constantly looking to push boundaries. We combine the innovation and talent of someone young and forward-looking with the heritage and authenticity of our house. Jonathan's design concepts require precision to execute - not many houses can deliver that.