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Joanne Lam

Fashion brands are breaking with tradition and we are beginning to see cruise collections shown around the world in unexpected places.
Karl Lagerfeld picked Seoul to present Chanel's Cruise Collection for 2015/2016 on May 4. Last year, the brand's cruise collection was memorably shown in a Dubai supermarket. In the past, the luxury maison has held its cruise collection shows in Paris, Saint-Tropez and Venice.
Louis Vuitton hosted its second Cruise Collection show at the Bob and Dolores Hope Estate in Palm Spring on May 6.
Dior, meanwhile, opted to move its Cruise Collection from the original Los Angeles venue to a yet to be disclosed location somewhere on the French Riviera.
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Fashion brands launch cruise collections in exotic locations around the world

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Cruise Collections