Instagram celebrity dog tapped for Jimmy Choo collection

So what’s the winning formula to social media stardom for your cutest furry, four-legged friend? To begin with, coin a catchy name for it
Guess what that led him to? Luxury fashion maison Jimmy Choo collaborated with Mantesso to launch a pre-fall collection which includes bags, wallets and dog collars featuring his fun and quirky illustrations. The collection will be available at Jimmy Choo boutiques worldwide on May 15th.
STYLE chatted with Mantesso about the project and much more. We’ve also caught Jimmy reading a latest copy of STYLE.
Q&A with Rafael Mantesso
Can you tell us what makes Jimmy tick?
Sleeping, eating and playing. He is so much fun to be around with.
What inspired you to start the art project of juxtaposing illustration with photography?
I love all forms of art ... painting, drawing, photography. Illustration is such a great method as it allows for complete freedom of expression. The sketches are authentic without being too serious. The first photograph with Jimmy was a complete accident though. Following my divorce I found myself in an empty apartment and was trying to fill the void. Jimmy positioned himself near one of my sketches and I just thought it was cute so I took a photograph. Everything developed from there and we have been discovering what else we can do together.