Luxury maison Brioni has collaborated with Los Angeles-based artist James Welling for its spring/summer 2015 collection. Welling's signature floral patterns infuse a more delicate yet still masculine touch to the men's collection.
Welling is known for capturing the essence of everyday objects and atmosphere and transforming them into artwork. This collection is no different. The lush leaves and flowers of California were transformed into prints through an elaborate process of using photosensitive paper exposed to light. The negatives were then projected, enlarged and passed through a colour filter. What results are ultracool floral prints which add a newfound energy to the collection.