For those with a craving for a different kind of shopping experience, Lane Crawford has launched its next-generation flagship store at IFC Mall. A new 6,000 sq ft space has been re-imagined as four unique rooms which will constantly evolve to showcase a glamorous curation of extraordinary fashion and fine jewellery. This next generation of retail experience was created in collaboration with Yabu Pushelberg.

Each room will be regularly transformed and co-curated by international designers and Lane Crawford's team of buyers and creatives. Two rooms were exclusively created by The Row designers Mary-Kate and Ashley Olsen, who made an appearance at the new store to introduce their autumn/winter collection and their own curation of art, shoes and jewellery.

Another room presents insightful journeys into the worlds of famous fashion icons. It is now featuring designer Azzedine Alaïa beautifully crafted leathers and one-off exotic pieces, and the brand's first perfume. The fourth room showcases cocktail dresses, evening gowns and bridal wear. There is an enticing jewellery salon, and a ladies' shoes, bags and accessories space will be launched this month.