New store at Times Square offers Burberry fans a digital shopping experience
There's no need to be worried about picking the wrong shade of lipstick or nail polish anymore. British brand Burberry introduced a Digital Lip & Nail Bar at the first Beauty Box in Hong Kong's Times Square.
The store offers a virtual experience, which allows customers to try on the latest lipsticks and nail polishes from the brand. Shoppers simply have to place a Burberry nail polish or lip shade on a special platform, select their skin tone et voila, and then virtually experience the selected shade.
The new store, which draws inspiration from the brand's London flagship in Covent Garden, also offers other digital experiences, allowing customers to digitally interact with a large screen to discover scents, explore craftsmanship, watch video campaigns and customise monogrammed fragrance bottles.
Other services available monogramming for My Burberry, express private one-on-one sessions focused on refreshing and enhancing the skin, and bespoke consultations for make-up and fragrances, inspired by Burberry's signature looks - Nude Glow, English Rose and Brit.
