EVENT PETER CHEUNG ASIA LAUNCH PARTY
WHERE GRAND CLUB LOUNGE, GRAND HYATT

 

HAPPENINGS: When you boast an enviable portfolio in luxury marketing and decades of experience and know-how, it's no surprise the city's well-heeled will flock to the launch of your strategic luxury branding consultancy. That was exactly the case for Peter Cheung.

Cheung says he is looking forward to repositioning himself and using his expertise to bring in and develop Chinese brands on a global platform.

The marketing veteran, who most recently worked with jeweller Van Cleef & Arpels, celebrated the launch of his firm with a star-studded cocktail. Spotted at the party were celebrities Karen Mok, Jennifer Tse and Janet Ma, and socialites Antonia Li, Ming Ho Tang and Anne Wang Liu.

OVERHEARD This marks a new era of luxury for the Asian market. Cheers to that.

 

CHIC CHAT with Peter Cheung

What’s your definition of luxury?

It’s more than what meets the eye – craftsmanship, quality and bespoke [services].

How are luxury brands changing the way of communication?

There’s a lot more story-telling than savoir faire.

What motivated you to start your own consultancy firm?

It’s led by a personal evaluation of my 20-year career in the luxury segment.

How’s business going so far?

My former employer, Van Cleef & Arpels, has been very supportive and is one of my first clients.

Vivian Chen