Officine Panerai has expanded its historic boutique in Florence. The store features a grand design by Patricia Urquiola and an extraordinary display of timepieces. It exclusively offers the Radiomir Firenze Special Edition. The timepiece is decorated with engravings carried out by hand on stainless steel by expert craftsmen.

Panerai's contribution to the restoration of the Duomo clock in Florence has also proven the brand's sophisticated craftsmanship. The clock represents the city's uniqueness. In addition to the extraordinary artwork on its dial, the clock features the ancient Italian Time system, which has a single hand moving round the dial anticlockwise and the 24th hour is not midnight but the hour of sunset.

Panerai has also teamed up with Museo Galileo in Florence to set up a permanent interactive zone dedicated to "Galileo and the measurement of time".