Andrew Keith, president of JOYCE and Lane Crawford, aims to provide customers with a perfect shopping experience

JOYCE has always been about celebrating the art of fashion with its strong point of view and we have continued to stay true to this commitment.

In delivering that, we have curated the best brands globally and launched talented designers through our multibrand boutiques and - through our distribution business - we have built a platform for emerging brands to grow in Greater China.

Luxury is beyond a piece of item or a fixed concept. Luxury is an emotion.

Global travelling and the increasing use of mobile shopping have allowed for a seasonless approach to discovery, creating a sense of urgency in purchasing and expectation for short lead times. The 'see now, buy now' model adopted by businesses that are predominantly direct-retail may work well with the well-travelled, technology savvy and fashion-loving consumer.

However, there needs to be a deeper consideration for the participation and time needed for other important stakeholders in the industry. The chronology of a fashion calendar needs to sustain brands of various scales that approach their business differently.

Therefore, this model can surely exist with our current calendar, but we will need to think about the growing polarisation of brands this might potentially create.