EVENT BURBERRY ART OF THE TRENCH
WHERE BURBERRY FLAGSHIP STORE, SEOUL

HAPPENINGS: More than 500 guests attended Burberry's Art of The Trench event in Seoul. Thirty of the city's creative pioneers such as actors Lee Jong-suk, Cha Seung-won and Kim Sung-hee collaborated with Burberry for a special photo exhibition as the camera crew followed them around various historical landmarks in Seoul, such as Namsan Hanok Village and the trendy Sinsa-dong area. Guests checked out the interactive images shown in the store while being entertained by Korean band Kiha & The Faces, followed by a live set by DJ Tom Price. For the past month (from March 3 to 31), Burberry donated 5 per cent of all trench coat sales at the Seoul flagship store to The Beautiful Foundation in benefit of young people.