Would you drop US$230 on the new Baby Dior Bonne Étoile scented water? Part of its skincare line for kids and babies, it’s more expensive than the bestselling Dior Sauvage fragrance for adults
Dior has introduced a luxury “scented water” for babies, which is retailing at an eye-watering US$230.
The Baby Dior Bonne Étoile scented water comes with “soft notes of pear, wild rose and white musks”, according to the fashion house.
Other bestselling Dior fragrances for adults also cost less, including Miss Dior and J’adore, which both cost around US$160.
The new product was co-created by Francis Kurkdijan, Dior Perfume’s creative director, and Cordélia de Castellane, Baby Dior’s artistic director, who designed the bottles.
The Bonne Étoile formula is a revival of a 1970 fragrance that was previously discontinued, according to Women’s Wear Daily.
Kurkdijan told WWD that he wanted to revisit Baby Dior when he joined the fashion house in October 2022.
“Christian Dior evoked his childhood many times as a very happy and joyful period of his life,” Kurkdijan said. “The scent and the baby care line were discontinued, and I was eager to bring it back to life as a tribute.”
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However, Dior’s website describes it as “more than a scented water”.
It said it is “an object imbued with reverie that can be personalised with the coloured ribbon of your choice to accompany your child like their lucky star”.
The pastel-coloured bottles, available in pink and blue, feature a design depicting stars, hot air balloons and an imaginary garden in Granville – Dior’s childhood home in Normandy, France.
The scented water is part of the new Baby Dior skincare collection, which also includes a US$115 moisturiser for babies and a US$95 cleansing foam.
- Dior just launched a luxury alcohol-free eau de senteur for babies, which is more expensive than Dior Sauvage, Miss Dior and J’adore, featuring notes of pear, wild rose and white musks
- Francis Kurkdijan, Dior Perfume’s creative director, paid tribute to Christian Dior’s happy childhood; some of the bottles even feature Granville, the founder’s childhood home in Normandy, France