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7 tennis superstars’ most expensive watches, ranked: from Serena Williams’ Marvel-inspired Audemars Piguet and Novak Djokovic’s Hublot, to Rafael Nadal’s multimillion-dollar Richard Mille

Tennis legends Rafael Nadal and Serena Williams wears a Richard Mille RM27-04 and Audemars Piguet Royal Oak Black Panther, respectively. Photos: @rafaelnadal, @serenawilliams/Instagram; Richard Mille; Audemars Piguet
The second Grand Slam of 2023 season is coming up next month and tennis fans are eager to see the best players on the court – as well as the best watches on their wrists. For decades, tennis stars have become ambassadors for the world’s top-notch watchmakers, wearing some of the most coveted timepieces to their matches.

Here are seven tennis superstars’ priciest watches.

7. Naomi Osaka – Tag Heuer Aquaracer x Naomi Osaka (US$4,050)

Naomi Osaka became the ambassador of Tag Heuer in 2021. Photo: @naomiosaka/Instagram
As an ambassador of Tag Heuer since 2021, Naomi Osaka collaborated with the brand to launch her own signature timepiece last year. The Tag Heuer Aquaracer x Naomi Osaka comes in a shade of green, reflecting the colour of the tennis ball, including the dial and the straps made from recycled fishing nets – a tribute to Osaka’s environmental advocacy.
Tag Heuer Aquaracer x Naomi Osaka is a refreshing luxury watch on the market. Photo: @tagheuer/Instagram

At 36mm, the watch is also elegant with diamond hour markers and a ceramic bezel. According to Tag Heuer’s website, the caseback is adorned with the tennis star’s official logo: a bear holding a flower, a symbol of strength and femininity. It is limited to 300 pieces and is exclusively available in the United States, Japan and Australia for US$4,050.

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6. Maria Sharapova – Tag Heuer Carrera Lady (US$4,100)

Tennis player Maria Sharapova of Russia poses at a publicity event in New York, US, in 2005. Photo: Reuters

Osaka’s predecessor, Russia’s legend Maria Sharapova, collected dozens of different models from Tag Heuer for herself after becoming its ambassador in 2004 when she was only 17, she once shared in an interview. Among them, her favourite line was Carrera and her Carrera Lady had the heftiest price tag: US$4,100.

Carrera Lady was Maria Sharapova’s favourite Tag Heuer watch. Photo: Tag Heuer

The timepiece has the feminine size of 32mm with white mother-of-pearl hands and hour markers on the dial as well as a bezel with 64 diamonds. It also has a stainless steel band and water resistance up to 100 metres.

5. Andy Murray – Rado HyperChrome Automatic Chronograph (US$5,600)

British tennis player Andy Murray became Swiss watch brand Rado’s ambassador in 2012. Photo: @andymurray/Instagram

Andy Murray won his first Olympic gold in 2012 – the year that he also signed with Swiss watch brand Rado. He picked the Rado HyperChrome Automatic Chronograph to wear during tournaments.

From the HyperChrome family introduced in exactly the year that Murray became the brand’s ambassador, the dynamic, sleek and sporty watch is created for both businessmen and sport enthusiasts, according to Rado.

The Rado HyperChrome Automatic Chronograph is elegant and sporty simultaneously. Photo: Rado

With a large 45mm size, it showcases the brand’s strength in its hi-tech ceramic case and bracelet for an elegant and sporty look with three shades of grey, brown, white, black and a gold tone on the dial. It also has three-dimensional subdials as frames overlapping one another. Its listed price is around US$5,600.

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4. Novak Djokovic – Hublot Big Bang Meca-10 (US$24,100)

World champion Novak Djokovic has worn his Hublot Big Bang Meca-10 many times on the court. Photo: @hublot/Instagram
The current world champion Novak Djokovic has brought Grand Slam titles to his partnership with Hublot after becoming the Swiss watchmaker’s ambassador in 2021. He often lifts his trophies with the Hublot Big Bang Meca-10 on his wrist.

From the brand’s flagship Big Bang model, the timepiece features a 45mm case made from micro-blasted and polished blue ceramic topped with a matching bezel.

Hublot Big Bang Meca-10 has a power reserve of 10 days. Photo: Hublot

Beneath its sapphire crystal, the matt blue skeletonised dial displays its movement. It also has a seconds subdial at nine o’clock and a cog wheel power reserve indicator at six o’clock. It has a power reserve of 10 days and is water resistant up to 100 metres. The watch costs US$24,100.

3. Roger Federer – Rolex Daytona Orange (US$360,000)

 

Roger Federer and Rolex are two Swiss legends who have come together. The long-time brand ambassador for Rolex has sported its iconic and latest models, from the Oyster Perpetual and Day-Date to Daytona, both on and off the court over the years.

The Rolex Daytona Orange is a coveted timepiece by the Swiss watchmaker. Photo: Rolex

Among them, the Daytona Orange appears to be the most valuable one. It is made of 18k yellow gold with a black dial with 11 baguette-cut orange sapphire hour markers and a bezel mounted with 32 baguette-cut orange sapphires, fitted on an Oysterflex strap. It also has three sub-dials and a 72-hour power reserve. Chrono estimated its price at about US$360,000.

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2. Serena Williams – Audemars Piguet Royal Oak Black Panther (US$650,000)

Serena Williams became Audemars Piguet’s ambassador in 2014. Photo: @serenawilliams/Instagram

The 23-time Grand Slam winner and Audemars Piguet’s partnership began in 2014. The queen of the court has opted for many models from the brand’s symbolic Royal Oak collection.

In 2021, Serena Williams showed off one of the 250 limited pieces of Royal Oak Black Panther Flying Tourbillon, a collaboration between the brand and Marvel. The 42mm watch features a titanium case and a black ceramic bezel and crown. More importantly, the dial features a 3D sculpture of the superhero Black Panther hand-painted in white gold and the inner bezel in purple to mimic the colour of vibranium – a fictional purple metal in the Black Panther lore – straddling a pulsating tourbillon.

Audemars Piguet’s Royal Oak Black Panther Flying Tourbillon is a collaboration between the brand and Marvel. Photo: Audemars Piguet

Its retail price was US$176,000, however, Christie’s estimated it currently costs up to US$650,000. In 2021, its unique version in 18k white gold for the case and bezel created to raise charity funds was sold for US$5.2 million, making it the most expensive Audemars Piguet model ever sold.

1. Rafael Nadal – Richard Mille RM27-04 (US$2.3 million)

Spanish tennis player Rafael Nadal is world famous and works with Richard Mille to create bespoke watches for him to wear during matches. Photo: @rafaelnadal/Instagram

“The King of Clay” never wore a watch on the court until he became the face of Richard Mille in 2010. Rafael Nadal actually works with the brand to make special watches for him on the court costing six or seven figures, according to Wrist Enthusiast.

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In 2020, the Richard Mille RM27-04 was designed to celebrate a decade of their fruitful collaboration, reportedly becoming his most expensive watch. It has a unique dial that’s reminiscent of tennis racquet strings across it. The “strings” reportedly hold the movements over the course of a tennis match. The suspended tourbillon calibre can also withstand accelerations of more than 12,000g – a new resistance record for the brand.

Richard Mille’s RM27-04‘s suspended tourbillon calibre made a new resistance record at the brand. Photo: Richard Mille

The case is made of a brand new material called TitaCarb exclusive to Richard Mille and titanium, which helps the watch weigh just 30 grams including the blue textile strap. Limited to just 50 pieces, it costs over US$2.3 million on the secondary market, per Chrono.

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  • Novak Djokovic has won Grand Slam titles wearing Hublot Big Bang Meca-10 and Naomi Osaka released her own signature Tag Heuer, but they cost nowhere near Rafael Nadal’s record-breaking Richard Mille
  • Serena Williams’ Royal Oak Black Panther is inspired by Marvel lore, mimicking the colour of vibranium, and its unique model was the most expensive Audemars Piguet ever sold at an auction