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Meet Robert Kraft, billionaire owner of NFL’s Patriots: from praising Taylor Swift to his bromance with Tom Brady, and having Elton John and Ed Sheeran perform at his wedding to his 48-year-old wife

Billionaire Patriots owner Robert Kraft is much loved by his celeb friends for his generous nature. Photo: Reuters

He’s worth billions, owns an NFL team and is pals with the likes of Jay-Z and Meek Mill. Just who is Robert Kraft, the 82-year-old who got married to his doctor girlfriend almost 34 years his junior?

New England Patriots owner Robert Kraft arrives at an NFL football owners meeting in 2019. Photo: AP

Meet the man whose generosity and smart business sense have enamoured him to his celebrity friends.

Robert Kraft’s Taylor Swift appreciation

Kansas City Chiefs tight end Travis Kelce (87) kisses Taylor Swift after the NFL Super Bowl 58 football game against the San Francisco 49ers, on February 11, in Las Vegas. Photo: AP Photo
Taylor Swift’s romance with Kansas City Chiefs tight end Travis Kelce has not only got fans going gaga, but has also massively increased brand awareness around the NFL. New research by the Apex Marketing Group claims that Swift has generated the equivalent of US$331.5 million in brand value for the Chiefs and the NFL.

At the 66th annual Grammy Awards, Taylor and Kraft made headlines after the two embraced, sharing a moment captured on camera. It was particularly significant as Kraft had earlier praised Swift for her ability to cross-promote the NFL and music.

“I think she’s increased the fan approval for young women, which we want, but she’s been smart because she is also getting male fans to [listen] to her music. I just think it’s the quality of the product and the parity and what the NFL presents,” he told CNN.

Coming from a mega-wealthy magnate like Kraft, his appreciation had Swifties in meltdown mode.

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So how did Robert Kraft get rich?

Robert Kraft started off selling newspapers. Photo: Reuters

Per Forbes, Kraft has an estimated net worth of US$11.1 billion. It has been widely reported that he sold newspapers as a kid and made his initial fortune in paper and packaging. He took control of the Rand-Whitney Group and was instrumental in a buyout in 1968. He then founded International Forest Products, per Pro Football Network.

In 1994, he bought the New England Patriots for US$172 million, with the NFL team now valued at an estimated US$6.7 billion, per Sportico. The Kraft Group is the holding company that controls all of the Kraft family’s business interests. According to Forbes, his sporting portfolio also includes the New England Revolution MLS club and the gaming team that formed part of the Overwatch League.

Robert Kraft’s celebrity pals

Robert Kraft is friends with figures in the hip-hop world. Photo: @worldofhiphopculture/Instagram
Kraft’s deep friendships with high-profile celebrities have been well documented, but it is his bond with Jay-Z and Meek Mill that is most notable. Back in 2021, the rappers, along with Philadelphia 76ers owner Michael Rubin, gifted Kraft a new Bentley for his birthday. They knew that Kraft wanted a blue Bentley Continental GT Speed Convertible, per Forbes, and they chipped in together for his 80th birthday gift.

The long-time friends have also worked together on the Reform Alliance, an organisation formed to help raise awareness and transform America’s parole and probation system. The organisation was created soon after Mill was reimprisoned because of a parole violation. In 2019, Rubin got Kraft, Jay-Z and others to pledge US$50 million to help support the initiative.

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And that’s not the only charitable initiative that they are involved in. According to Billboard, Kraft donated US$25 million to a campaign that fights antisemitism through his Foundation to Combat Antisemitism. Per the publication, he leaned on Mill and Patriots’ legendary quarterback Tom Brady to help promote the campaign.
 

Robert Kraft’s bromance with Tom Brady

Robert Kraft and Tom Brady share a special relationship. Photo: @etafatdik/Instagram

In February 2023, a day after Brady confirmed that he would be retiring from football (for real this time), the Patriots owner spoke about their relationship. Kraft, who owned the Patriots when Brady first got drafted to the team in 2000, has a known close relationship with the football star.

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Robert Kraft with Tom Brady, the Patriots’ former quarterback. Photo: @cannonfirepodcast/Instagram

When Brady left the Patriots to go to the Buccaneers, there was lots of speculation about the state of their relationship. But Kraft said there were no hard feelings over the decision.

“I just love the guy so much and there isn’t anything I wouldn’t do for him,” he said on CNN This Morning. “And I think he can do a lot of good things for America and reach out to a lot of people.”

Tom Brady leaving the Patriots didn’t affect his friendship with franchise owner Robert Kraft, the latter claimed. Photo: @Patriots_Wire/X

His star-studded wedding

Robert Kraft surprised guests at a party with his marriage announcement. Photo: @mikekadlick/Instagram
In 2022, he married ophthalmologist Dana Blumberg in a lavish ceremony which saw Elton John, Mill and Ed Sheeran perform. Mill wrote a song for the couple, which Sheeran reportedly sang with him. Jon Bon Jovi was reportedly there too.
Robert Kraft and his wife, ophthalmologist Dana Blumberg. Photo: @__hennyhardaway__/Instagram

Kraft was 81 when he married his doctor then-fiancée, who was 47. Per People magazine, Kraft told friends it was a “kick-off and touchdown” party and surprised guests when he and Blumberg announced they were getting married.

Per Forbes, Kraft’s first wife Myra Hiatt Kraft died of ovarian cancer in 2011.

  • The 82-year-old sent Swifties into meltdown after he praised the singer-songwriter for her impact on the NFL – and he shared an affectionate moment with Travis Kelce’s girlfriend at the Grammys
  • When Kraft turned 80, his celebrity pals, including rappers Jay-Z and Meek Mill, surprised him with a blue Bentley that he had been eyeing