Following its pop-up store in London, Fendi will open two more in Tokyo and New York. The pop-up stores are a collaboration between the fashion house and the internationally renowned Dover Street Market.
The stores are dedicated to the “Fendi Vocabulary” – the key theme of the maison’s men’s autumn/winter 2017/2018 collection designed by Silvia Venturini Fendi. The vocabulary includes “yes”, “love”, “fantastic”, “trust”, “hope” and “think”.
A limited-edition collection has been created and personalised for each location, including modern ready-to-wear pieces, shoes, bags and accessories.
Grey scarves featuring the words “Fendi” and “Tokyo” will be exclusively available in the Tokyo pop-up store. Black T-shirts with the words “love” and “Fendi” will be on offer at the New York pop-up. Colourful word tags will be stamped all over like stickers on transparent brick walls created in resin.
The pop-up stores will open in Tokyo Ginza from July 29 to August 16, and in New York from September 7 to 21.