Chloé has launched a new cultural space, Maison Chloé to showcase its story through collections-based exhibitions.

The year-round programme of exhibitions and events is held in an intimate five-floor home near Chloe’s Parisian headquarters, featuring the house’s 65-year history from the founder, Gaby Aghion to the contemporary Chloé girls.

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Maison Chloé includes Haussmann-style showrooms, VIP fitting rooms, exhibition halls and event spaces. Guests can see a rich selection of archival pieces and images in the building.

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“Femininities – Guy Bourdin” is the focus of the house’s first temporary exhibition, showing previously unseen images and clothing from the archive collaborated by Guy Bourdin, who is the photographer creating a slew of editorials featuring the house’s designs.

The exhibition is open to the public until September 3.