Featuring Coco Capitán’s signature handwritten witty aphorisms, two pieces from Gucci’s autumn/winter 2017 womenswear collection were first presented on the runway in Milan, while the house’s creative director, Alessandro Michele, chose to wear a T-shirt featuring a Capitán slogan for his end-of-the-show bow.
The collaboration features pieces that showcase the artist’s offbeat sense of humour. Tote-backpacks, belt-bags, sweatshirts, T-shirts, hoodies, knits and coats in a range of colours have been used by Capitán as a canvas for her handwritten messages.
All items are unisex and many feature the Gucci green-red-green Web stripe and gold interlocking GG motif.
The collaboration is available online and at selected Gucci stores. To celebrate the collection, Capitán’s work adorns a gigantic wall on Lafayette Street, New York, featuring the words “What are we going to do with all this future”. Her work is also on a large wall in Milan’s Largo la Foppa, featuring the “Common sense is not that common’ message”.