Fifteen-mintue runway shows unveils the brainchild of a designer, while an international advertising campaign cements a brand’s vision into history.A successful advertising campaign is more than good marketing – the images could also become classic artworks.
Moncler – The Invisible Man
We can still remember the avant-garde Chinese artist Liu Bolin, also known as “The Invisible Man”, standing in the middle of the wood as well as bookshelves, with only his silhouette visible against those backdrop for Moncler’s spring/summer 2017 campaign.
The Italian brand replays the surrealistic and fantasy card this season. Once again, famed photographer Annie Leibovitz and “The Invisible Man” team up, but this time the trompe-l’oeil-like images are set in the Nordic landscape – Iceland. With icebergs as the colossal sculptures, the artist camouflages himself in infinite shades of grey, lead, anthracite and evanescent sky blue, immersing into the natural reality that resonates with the brand’s DNA.
Gucci – The Uncharted Territory
Gucci’s products are laden with daring, eccentric and mysterious elements since Alessandro Michele was appointed creative director in 2015. We are in love with the brand’s autumn/winter 2017 campaign: Gucci and Beyond. Created by Michele and shot by British fashion photographer and film director Glen Luchford, the campaign is inspired by the sci-fi genre of the 1950s and 1960s, such as the iconic cult TV show Star Trek.
You will see a mixed cast of humanoids, aliens, robots, earthlings and even dinosaurs and giant cats alongside the models who are beamed up to the surreal outer-space landscape and spaceship interiors. Nothing can better present Michele’s psychedelic collection, which is full of wild embroidery, glittery metallic fabrics and pattern mixing.
Stella McCartney – Into the Wasteland
Founded in 2001, Stella McCartney has always considered itself a vegetarian label, refusing to use fur, leather, skins or feathers. In its latest campaign, the brand further elaborates its goals. In collaboration with artist Urs Fischer and photographer Harley Weir, the models in the campaign wear high fashion against a backdrop of landfills. The campaign questions what we are leaving for our future generations.
“The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path. Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste,” McCartney comments.
The campaign showcases fashion pieces in shades of honey, sand and grey, creating full silhouettes rich in detail. Eveningwear is sumptuous with sheer embroidered tulle layered with lace.
Fendi Women – F en Folie
Styled by Charlotte Stockdale, supermodel BFFs – Gigi Hadid and Kendall Jenner – join forces in the nnew autumn Fendi campaign, which offers a cinematic and geometric vibe. Behind the lens is creative director Karl Lagerfeld.
He described the campaign: “I took inspiration from the new logo of the maison, that for me is like an ‘F en Folie’ because of its crazy and unexpected upside-down position. I chose to play with exaggerated-scale versions of this logo and with the main colours of the collection, a mix of certain blues, camel and obviously red.”
The campaign showcases Fendi’s iconic bags such as the Peekaboo, Peekaboo Essential, the Baguette and the Kan I.
Chanel – Monochrome Chic
Earlier this year in March, a life-size Chanel rocket ship blasted off at the iconic Grand Palais During Paris Fashion Week, providing the perfect backdrop to Karl Lagerfeld’s futuristic, galactic-inspired collection. A few months later in July, the French brand featured its house ambassadors Lily-Rose Depp, 18, and Cara Delevingne, 24, in its advertising campaign.
The campaign images, shot by Lagerfeld, features a sombre colour palette of black and white which enhances the futuristic touch of the collection. We especially love the vivid and playful design of the black sweatshirt with astronaut print, paried with the Chanel tweed jacket.
Loewe – The Kiosks Posters
Shot by Steven Meisel, the campaign is centred around three visual elements which reflect the different aspects of the Spanish luxury house’s past, present and future.
The three pictures below are campaign images of the women’s collection this season. The first one features Brazilian supermodel Gisele Bündchen who stands in front of a suspended black “cloud” made from over 9,000 silk ribbons, while the second one showcases the iconic Puzzle bag printed with a lively cloud motif. The third one introduces the next phase of Loewe’s collaboration with Meisel and depicts a group of objects ranging from precious to ordinary, utilitarian to decorative, and mass produced to handcrafted. The art-inspired image with a painted cloudscape backdrop delivers a mysterious touch.
Dior – The Blue Army
The group of top models and rising stars in their blue ensembles and leather berets are gazing at the camera unwaveringly, making them look like a chic army.
The house’s creative director, Maria Grazia Chiuri, focuses on different shades of blue this season, mixing tailored jackets, embroidered gowns and denim fabrications in the studio portraits. This is what the house has to say: “Being both united and staunchly individual, they ideally reflect the blue of the creations, a colour rich in symbolism and meanings, which plays on the contrast between the workwear spirit of denim fabrics and the nobility of royal blue velvet.”
Miu Miu – Psychedelic Eye Candy
Miu Miu’s new collection, titled “Preservation hall and other stories”, is a feast for the eyes. Muccia Prada takes us to the deep America South, touring from the bayou to the Preservation Hall.
Styled by Katie Grand and shot by Alasdair McLellan, the dreamy photo collages comprise both black-and-white and saturated colour images, creating a contrast between the old-fashioned and the modern. We are in love with the giant, colourful faux-fur coat, paired with a crystal jazz age headpiece, on supermodel Kate Moss.
Salvatore Ferragamo – Love Affair
The campaign dubbed “The Ferragamo and I” celebrates creativity and elegance, drawing consumers into a “love affair” with Ferragamo products, focusing on shoes and bags.
Swiss photographer Walter Pfeiffer, who was known for collaborating with Hermes on its spring/summer 2016 men’s lookbook, was the mastermind behind the shot.
Pfeiffer has created a bold new narrative, infusing objects with life in a continuous dialogue of colour and perspective. He plays with irony and dynamic motion to make Ferragamo products and the brand’s icons immediately recognisable and fun.
Delpozo – The Milestone Collection
This season is the milestone for the heritage Spanish label Delpozo and its creative mastermind, Josep Font. The autumn/winter 2017 collection marks the 10th show and the five-year anniversary of Font at the helm of the brand.
With Font’s architectural background, the collection is full of aesthetic sensation. For this season, Font speaks of serenity and continuity, represented by Hungarian painter József Rippl-Rónai, member of Les Nabis, a group of Post-Impressionist avant-garde artists in 1890s France, and Swiss sculptor Max Bill, Allianz movement leader for concrete art.