Erdem X H&M: it’s happening and here are our top 10 picks

Oct 23 , 2017

Floral print designs are to the fore in the Erdem x H&M collection, which goes on sale worldwide from November 2.

The much-anticipated collaboration between Erdem and H&M will finally go on sale worldwide on November 2 throughout Swedish clothing retailer H&M’s online and brick-and-mortar stores.

The capsule collection, consisting of 87 items, marks the menswear debut of Erdem, which was established in 2005 and now counts former US first lady Michelle Obama and British actress Keira Knightley among its celebrity fans.

It will also be the first high-street collaboration for the London-based label known for its romantic floral prints.

The Erdem x H&M collection will be available on November 2.

Erdem’s floral influence is evident throughout the H&M crossover collection – from the asymmetrical floral evening dress to the silk pyjama set.

It was such a thrill to see the collection come to life in Los Angeles

Designer Erdem Moralioglu

Designer Erdem Moralioglu, who trained at the prestigious Royal College of Art in London, also channelled streetwear inspirations into the collection and he has included floral-print hoodies and sweatshirts, which will surely be some of the most popular must-have items.

To celebrate the launch of the collection, Erdem and H&M threw a soiree at the historic The Ebell Club, a women’s social club in Los Angeles, on October 17, attended by celebrities including the actresses Kirsten Dunst, Kate Bosworth and Zendaya Coleman.

A men’s pyjama top from the Erdem collaboration with H&M, which marks Erdem’s menswear debut.

“It was such a thrill to see the collection come to life in Los Angeles,” Moralioglu says. “It was amazing to collaborate with H&M on these pieces, which I’m so excited to share with the world.”

Celebrity photographer Michal Pudelka was enlisted to shoot the campaign images.

As we prepare for the launching of Erdem x H&M, we’ve sifted through all the looks and highlighted 10 items on our must-have shopping list.

A women’s blazer from the H&M x Erdem collection.

A lace blouse is one of 87 items in the Erdem x H&M collection.

A floral print dress in the Erdem x H&M collaboration, which is available from November 2.

Socks for both men or women, in the Erdem x H&M collection.

This pleated blouse is included in the Erdem x H&M collaboration.

A women’s leopard-print jacket in the Erdem x H&M collection.

An evening dress created for the Erdem x H&M collection.

A floral hoodie, which forms part of the Erdem x H&M collection.

A set of pearl earrings from the Erdem x H&M collection.

A handbag created by the English brand Erdem, which is part of the Erdem x H&M collaboration.

Fashion shopping in Hong Kong

The much anticipated collaboration launched to a starry crowd, including Kirsten Dunst, Kate Bosworth and Zendaya Coleman