The brand’s chief creative officer, Christopher Bailey, got the inspiration for the collection from historical British photography. He invited British photographer Alasdair McLellan and independent fashion and photography bookshop Claire de Rouen’s director Lucy Kumara Moore to co-curate a photography exhibition titled “Here We Are” to go alongside the runway show.
Now the exhibition, which was visited by more than 20,000 people in London, is running in Hong Kong until November 19.
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Burberry’s ‘Here We Are’ exhibition.
Burberry’s ‘Here We Are’ exhibition.
At the stellar preview party for the exhibition last Friday, local fashionistas and celebrities the likes of Hilary Tsui, Wyman Wong, G.E.M. and more turned out to support.
Wyman Wong.
Hilary Tsui.
G.E.M.
Consisting of 11 thematic sections in the two-storey space in Central, the exhibition features over 100 British social portraits and documentary photographs by more than 30 photographers, exploring the British way of life, traditions as well as fashion style.
Burberry’s ‘Here We Are’ exhibition.
The September 2017 womenswear and menswear collections are juxtaposed with some of the photographic works which inspired the new collections, displaying Christopher’s thought process behind designing the new outfits.
Burberry’s ‘Here We Are’ exhibition.
Co-curator Moore, who has worked closely with some of the greatest British photographers, says, “It’s a very special exhibition in a sense that even in the museums and institutions in the UK, there hasn’t really been an exhibition on British photography of this type for a long time.”
Burberry’s ‘Here We Are’ exhibition.
When Moore first started on the project, she was given a collection of images from different British photographers by Bailey. “I felt very honoured to be invited by Christopher to work on this project because I can tell that it’s very important to him,” she says. “Many of the photographers he showed me back in June were photographers that he had been [admiring] for a long time, way before designing this collection.”
Burberry’s ‘Here We Are’ exhibition.
In the exhibition, visitors will find important works as well as works exhibited in Hong Kong for the first time by some of the most celebrated social and documentary photographers of the 20th century, such as Jane Bown, Brian Griffin, Dafydd Jones, Karen Knorr, Martin Parr, Charlie Phillips and Jo Spence. The exhibition also features the work of Burberry’s latest creative collaborator, McLellan.
