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Luxury

Milan Fashion Week: Dolce & Gabbana sends drones down the runway

STORYAssociated Press
Drones carry bags, the creations from the Dolce & Gabbana autumn/winter 2018 women's collection during Milan Fashion Week. Photo: Alessandro Garofalo/ Reuters
Drones carry bags, the creations from the Dolce & Gabbana autumn/winter 2018 women's collection during Milan Fashion Week. Photo: Alessandro Garofalo/ Reuters
Milan Fashion Week

The clever use of drones – with the new collection’s handbags dangling from their wings – takes Fashion Week by storm

Designers have made plays big and small for the loyalty of younger admirers at Milan Fashion Week.

They have reached out with Instagram-savvy supermodels like Gigi Hadid, styles that incorporate more elements of streetwear, and ever-evolving technology, as highlighted by Dolce & Gabbana’s clever use of drones during its womenswear show.

Some highlights from Milan Fashion Week womenswear shows for next autumn and winter:

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Dolce & Gabbana drone devotion

Handbags are presented by drones during Dolce and Gabbana’s show at Milan Fashion Week. Photo: EPA
Handbags are presented by drones during Dolce and Gabbana’s show at Milan Fashion Week. Photo: EPA

The fashion crowd was mystified and then miffed when the Dolce & Gabbana show was delayed by repeated announcements that all Wi-fi connections needed to be turned off and then the announcer calling out those who ignored the messages. Vogue editor-in-chief Anna Wintour got out of her seat to investigate. There were catcalls.

Then, 45 minutes after the scheduled start time, relief at the sound of opening music turned quickly to awe as the doors of the mocked-up church facade opened and out flew a series of drones. Each carried one of the fashion house’s quilted leather handbags of the season, named Devotion and featuring a heart-shaped closure.

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