Gucci has launched a line of sweatshirts and T-shirts exclusively on Gucci.com this month in collaboration with Ignasi Monreal, the young Spanish artist behind the luxury brand’s recent advertising campaigns
#GucciHallucination, a line-up of nine sweatshirts and nine T-shirts, will feature the digital artworks illustrated by Monreal for the brand’s spring/summer 2018 campaign. The pieces can be seen on Gucci’s social networks accompanied by the hashtag that also features on the campaign: #GucciHallucination.
Only limited editions of the sweatshirts and T-shirts will be available (200 of each T-shirt design and 100 of each sweatshirt illustration). Each one bears a numbered label (1 of 200 etc.) and will be delivered to customers in special packaging featuring the artist’s work.
Monreal recently starred in the brand’s spring/summer campaign’s ironic video as the curator of a fictitious Gucci gallery.