What happens when you put moisturiser on Mario? Or lip rouge on Pac-Man? Let’s find out!


The wait is over!

After travelling through Seoul, Tokyo, Shanghai and Singapore, Chanel’s innovative arcade pop-up, aptly named the Coco Game Center, has arrived in Hong Kong.

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You can get your beauty game on from May 31 to June 18 at Pacific House, 20 Queen’s Road Central, Central, Hong Kong, but you should RSVP to confirm a spot.

With arcade activities including racing games, bubble games, crane games and a game of chance, every “kidult” will enjoy exploring Chanel’s various beauty products while hacking and slashing their way to victory.

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We’re especially looking forward to seeing the six new shades of Rouge Allure Ink, which will be exclusively launched at the Coco Game Center.

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