Many of the label’s stylish separates – for instance, its oversized sweatshirts and printed T-shirts – are plastered with varsity-inspired logos and (sensible) wellness-related phrases that encourage a balanced lifestyle. Favourites include “Drink More Water!” and “Health is Wealth!”

Here’s a little more about Sporty & Rich.

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Sporty & Rich was founded by Emily Oberg, who just turned 30 this year

According to the brand’s website, back in 2015, Canadian-born Oberg relocated to New York to start work as an editorial producer at Complex Magazine. She would then go on to be creative lead of womenswear at Kith.

During that time, Oberg started to develop her brand’s identity, even though she had no intention of transforming it into an actual clothing label. Sporty & Rich’s website describes it as “vintage sportswear tied with luxury”. Oberg, who is half-Filipino, is the founder and visual director.

It began as an Instagram mood board

Oberg started Sporty & Rich with a thoughtfully organised Instagram mood board featuring some of her favourite things. Now, the label’s account @sportyandrich boasts almost 500,000 followers and features a mix of stunning visuals with a distinctively 90s appeal. You’ll find the brand’s own impeccably styled campaign images alongside miscellaneous archival photos.

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It recently opened its first flagship store in NYC

Located in New York City’s SoHo neighbourhood, the 3,600 sq ft retail space houses Sporty & Rich’s line of clothing and accessories, and offers customers a 360-degree wellness experience. There’s a beverage bar, which serves juices and coffee, as well as a discreet spa that offers facials, massages and body treatments.