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Why men wearing flamboyant high jewellery is nothing new – Timothée Chalamet and Robert Pattinson defy convention with gender-neutral gems, but Ancient Egypt and India’s maharajas did it first

Bulgari’s B.ZERO1 necklace is popular jewellery item for men. Photo: Bulgari

Gender norms are loosening in fashion, in the opinion of Derek Guy, anyway, regarded as the most prominent men’s style commentator on Twitter, where he goes by @dieworkwear.

“The border between menswear and womenswear is more porous than it was 10 years ago. Additionally, many men are more comfortable being openly interested in fashion in a way they weren’t until recent years, and wearing jewellery certainly signals that,” he said, explaining the rising level of enthusiasm for men’s bejewelled adornments.

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As Guy has pointed out often in his writing, flamboyant styles of dress that the mainstream may view as typically feminine today were recently considered entirely appropriate for men.

Bulgari Serpenti necklace with emeralds and diamonds, sold by Sotheby’s for US$830,000. In ancient Greco-Roman times, the serpent was associated with Apollo’s son Asclepius and with healing. Photo: Handout

Similarly, though the past century has been rather austere on the male jewellery front overall, the fact is, the recent re-embrace of masculine bling is simply a return to the natural order of things. Throughout history, men have been voracious jewellery consumers.

Clients in their twenties to thirties are more open in the jewellery they pick compared to the past, pushing the traditional notion of what one would see as male or female design pieces
Wenhao Yu, Sotheby’s Asia

In ancient Greece and Rome, affluent citizens draped themselves in gold chains strung with amulets, and rocked bracelets and rings – delicately crafted and engraved in the case of the Greeks; studded with sapphires, diamonds and semi-precious stones for their Roman successors. In both cultures, a chunky signet ring decorated with your unique mark both displayed a high station and served as a form of identification, used to seal and sign letters and contracts.

A rendering of the historic Koh-i-noor diamond, worn by an Indian maharaja long before it became part of the UK’s Crown Jewels. Photo: Shutterstock

In addition to facial make-up, the avowed dandies of ancient Egypt wore false beards and scented wigs, and sported numerous gold and silver necklaces, bracelets, earrings and rings with colourful adornments such as lapis lazuli, turquoise and carnelian. A hefty gold ankh amulet made a twofold statement: in the future, you were headed for the afterlife, but meantime, you were living the good life in the here and now.

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Similarly, in the Middle Kingdom of several millennia ago, affluent and high-born men of China’s Shang and Zhou dynasties displayed their position through ornamental pendants, hairpins, rings and earrings. Because of the great skill involved in its carving, which took many years to master, jade was considered the most prestigious of materials, and an expertly engraved accessory in the rarest of jades would have earned immense admiration.

Rami Malek wearing a Cartier Love ring and Tank watch. Photo: Cartier
In more recent history, the privileged gentlemen of the West definitely kept their end up, bling-wise, during the Renaissance and the Gilded Age. However, giving all credit where it is due, it was India’s maharajas who most enthusiastically pursued men’s bejewelled self-expression during the period from the 16th to the early 20th century. Maharaja Ranjit Singh of Punjab, the founder of the Sikh empire, wore a turban decorated with the 105.6-carat Koh-i-noor diamond, before it found its way into the Crown Jewels of the United Kingdom under still-disputed circumstances.

Perhaps the most famous of India’s regal bijoux enthusiasts was Maharaja Bhupinder Singh of Patiala. In 1928, he travelled to Paris with a cache of thousands of diamonds and emeralds.

At Cartier’s headquarters, he commissioned a five-chain necklace containing numerous large Burmese rubies and 2,930 diamonds. Its centrepiece was one of the largest diamonds ever found, the De Beers, with a cut weight of 234.65 carats.

Boucheron 2022 New Maharajah necklace, inspired by its 1920s commission from Maharaja Bhupinder Singh of Patiala. Photo: Boucheron

Visiting Boucheron, meanwhile, his highness placed a commission for 149 designs. The original technical sketches from this order, which remain intact, formed the basis for Boucheron’s 2022 New Maharajahs collection, the highlight of which is a diamond and emerald necklace that transforms into a collar and separate brooch. “Men are bold enough today to assume to wear this kind of piece,” Boucheron creative director Claire Choisne said.

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Indeed, where once it was mainly iced-out rappers and rock stars who sported audacious bejewelled pieces and heavy chains, more mainstream male celebrities such as Alexander Skarsgård, Timothée Chalamet, Jeremy Strong and Robert Pattinson are adventurously experimenting with bling. This is undoubtedly influencing and inspiring non-celebrity males, at least those in possession of sufficient wherewithal, to test the waters.

“In recent years, we’ve increasingly been seeing male cultural icons wearing precious jewellery such as necklaces, brooches and earrings,” observed Wenhao Yu, chairman, jewellery and watches, at Sotheby’s Asia.

Timothee Chalamet arrives at the 2020 Oscars in a big, bold, brooch. Photo: AP

“Clients in their twenties to thirties are more open in the jewellery they pick compared to the past, pushing the traditional notion of what one would see as male or female design pieces.”

As opposed to buying pieces for female partners or as an investment, “We are seeing a growing interest in men purchasing precious jewellery for themselves,” Yu said.

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In response, Sotheby’s has begun featuring what might normally be considered female high jewellery on male models in its marketing campaigns. Recently, a Bulgari Monete antique coin, emerald, coral and diamond necklace featured in one of these campaigns was bought by a male bidder for more than HK$800,000.

Brooches are increasingly seen worn by male cultural icons, such as Tiffany & Co.’s Bird on a Rock’ piece. Photo: Sotheby’s

Indeed, Bulgari is a good place to start for a man seeking to acquire a distinctive piece of high jewellery. Its Greek- and Roman-influenced designs – a Bulgari signature – channel ancient empire energy, while a high-jewellery Serpenti necklace can be worn by a male to spectacular effect, as demonstrated by rapper Lil Uzi Vert at the 2023 Grammys.

Gentlemen looking to invest in a jewelled brooch might peruse the collection at Cartier, which has been catering to men’s accessory needs since the days of the maharajas, and today creates many beautiful art deco-inspired pieces, popular on the red carpet with celebs such as Trevor Noah and Rami Malek. Chanel and Chopard have each recently produced gem-encrusted floral brooches that can easily be worn in lieu of the standard men’s lapel flower to set off a black-tie ensemble.

Rami Malek sports a discreet Cartier brooch in a video for the brand’s iconic Tank Francaise watch directed by Guy Ritchie and shot in Paris. Photo: Handout

While the use of jewellery with men’s formal wear garners most of the press, Guy reckoned jewellery is better deployed with dressed-down style. “I’m still a traditionalist when it comes to classic tailoring,” he said. “I think jewellery looks great when you’re in casual wear. I wear Kei Shigenaga’s rings with work wear, for instance. I’ve also been into gold Cuban link chains with summer wear.”

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Classic, timeless suits and sport coats look best with minimal adornment, Guy said, and suggested that the addition of jewellery works best with appropriately themed dressing. For example, the addition of a gold necklace or chunky bracelet looks spot on in unison with bold, wide-lapelled 1970s-inflected tailoring.

“To me, everything is about language, so you have to know how to work jewellery into the silhouette and style of your outfit,” Guy said. “Think about how the piece works with the overall outfit to create a message, not just how you can stick a random accessory that might otherwise look like a moustache on the Mona Lisa.

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  • Alexander Skarsgård, Jeremy Strong and Lil Uzi Vert are among the stars re-embracing the flamboyant trend that Derek Guy, a men’s style influencer on Twitter, says was historically male as well as female
  • Maharaja Ranjit Singh of Punjab wore the Koh-i-noor diamond on his turban while Maharaja Bhupinder Singh of Patiala commissioned a necklace from Cartier with the De Beers diamond