Burberry has always been a pioneer in digital innovation. Being the first to live-stream its fashion shows in 2009, the British luxury brand will again change the norms of Fashion Week by showing its first straight-to-consumer collection in London on September 19. Both womenswear and menswear collections will be presented together for the first time, and the collections will be immediately available for purchase globally after the show.

Burberry is also collaborating with The New Craftsmen - an organisation that promotes Britain's finest craft makers - on the show and an exhibition.

The show will take place at Makers House at Manette Street in the heart of London's Soho. An exhibition to showcase the inspirations behind the brand's collections, as well as original creative works and a demonstration by The New Craftsmen, will be open to the public from September 21 to 27.