Drinking and driving is usually a recipe for disaster, but Cognac house Martell has devised a novel scheme whereby passengers in the Martell Sidecar can make the most of cocktail-on-tap technology to ensure the eponymous cocktails keep flowing.
The blue motorbike is the first of its kind in Hong Kong to come equipped with a mobile bar. It will travel to the trendiest bars and restaurants, while helping to distribute an endless flow of Martell-infused cocktails at festivals. Collaboration with local restaurant Stockton raised the drinking experience at the launch.
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