Luxury brands woo Chinese market with home-grown talent
From collaborations to long-term investments, old school luxury brands are teaming with Chinese designers to retain a presence in the East
This story was written by Sun Yuanqing and originally published on Jing Daily
Chinese designer Xuzhi Chen was in the limelight late February as the Central Saint Martins graduate was supported by Giorgio Armani at Milan Fashion Week to show at the Armani Theater, Armani’s own catwalk space that has sent new designers to international stardom.
Xu is not the first Chinese designer to have this privilege. Rico Manchit Au, known for her minimalist style, was chosen to show at the prestigious venue last September.
A post shared by Rico Manchit Au (@rico_manchit_au) on Feb 27, 2017 at 1:09pm PST
As China grows to be one of the world’s largest luxury markets, luxury brands are launching collaborations in one way or another with China’s independent designers (and even fashion bloggers) to explore the local market.
