3 simple ways for brands to get ahead using WeChat’s new search engine
Letting people use WeChat search function to shop directly on e-commerce website, JD.com, is milestone for monetisation of Chinese social media app
This article was written by Ruonan Zheng and originally published in Jing Daily
Whether it is Facebook and Twitter in the West or WeChat and Weibo in China, social media platforms that were created for sharing content have become important search engines.
As these social search engines strive for relevancy, they can achieve a powerful word-of-mouth marketing effect for brands.
WeChat, developed by the Chinese conglomerate Tencent Holdings, is continuing to strengthen the reach of its ecosystem – which connects one billion active monthly users – with its own search function.
The announcement that Tencent will allow users to shop directly on e-commerce website JD.com through the WeChat search function is a milestone for the monetisation of WeChat – and presents a key sales opportunity for brands.
Like most big tech search engines, WeChat search, as it is called, uses a sophisticated and complicated system.
While tech companies do not disclose detailed SEO (search engine optimisation) rules, there are still ways to get ahead when it comes to your brand’s placement on the pages of search engine results.
Using insights from a WeChat search report published by digital agency GroupM, Jing Daily offers three tips on how to get ahead on WeChat’s SEO.