In today’s luxury world, customisation and uniqueness are expected from top-notch brands. French fashion house Chloé just launched the Alphabet Bar at Pacific Place in Admiralty, offering more personal options for its sought-after Drew and Faye bags.

The Hong Kong pop-up establishment is the world’s first Chloé Alphabet Bar which allows customers to mix and match alphabets as bag charms.

Apart from the bag charms, alphabet necklaces, rings and bracelets are also available for purchase.

Chloe celebrates effortless Parisian chic with spring–summer 2017 collection

The city’s Chloé fans flocked to last week’s launch party. Celebrities and socialites including Myolie Wu, Cara Grogan, Ana Rivera and Feiping Chang were all dressed in Chloé to support the event.

The Chloé Alphabet Bar is open until October 30.  

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