Cheung began her content creator journey with beauty tutorials and product reviews, amassing a dedicated following that allowed her to host brand-sponsored fan meet-ups in Hong Kong.

She posted one of her most personal YouTube videos three years ago, when she shared her healing journey after years of emotional and sexual abuse as a child. She revealed how she struggled to maintain emotional clarity when she was forced to move back into her childhood home due to a lack of financial stability from her career as a content creator.

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A year later, she shared that she’s since moved again, this time to Vancouver, British Columbia, where she shares a home with five roommates. In that video, Cheung divulged more details about her healing journey, offering viewers insight into how living solo has taken a toll on her, and how living with a group of supportive friends has helped bring routine and order back into her life.

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Besides her beauty tools, Cheung has also formulated a range of skincare products to enrich sensitive skin and improve overall skin health. Judging by her complexion, it’s no surprise that the influencer has cultivated a following for her signature products like the water-free Slick Skin serum formulated with lipids, ceramides and squalene.

The influencer also pioneered a new technique to line lips for a bolder, pouty effect. Her Lip Liner Stay-In has gone viral on platforms such as TikTok, where audiences are mesmerised by the seemingly magical way the gel-like liner dries, peels off and leaves behind a semi-permanent outline that lasts an entire day.