KFC’s new smartphone: finger-licking-good or bottom of the bargain bucket?

Not content with ruling the fried chicken market, Colonel Sanders has set his sights on another avenue, the smartphone, with Kentucky Fried Chicken’s brand new Enjoy 7 Plus Android device. Watch out Apple.

The new 5.5in smartphone, made in partnership with Huawei, has a Snapdragon 425 processor, 3GB of RAM, 32GB of storage, a microSD card slot and comes with Android 7.0. There’s even a fingerprint scanner on the back right above the laser engraved image of the Colonel’s head, just in case the red colour, KFC app and Sanders-based wallpaper weren’t enough.

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There’s KFC’s music app on the phone too, which lets you share music with any number of the 4,000 KFC restaurants spread through China, plus it comes with 100,000 of the Colonel’s virtual currency “K dollars”.

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KFC is only making 5,000 of the lucky-coloured smartphones in aid of the company’s 30th anniversary in China. Each will cost 1,099 yuan (HK$1,266) from retailer Tmall from 13 July. Expect them to become an instant collectors item.

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