Audemars Piguet
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Audemars Piguet

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Audemars Piguet
Audemars Piguet
The latest insight on the ultra luxury Swiss watch manufacturer, responsible for some of the most complicated movements in the watchmaking world
Chairman / President
Alessandro Bogliolo
CEO / Managing Director
Ilaria Resta
Industry
Luxury
Website
audemarspiguet.com
Headquarters address
Route de France 16 1348 Le Chenit Switzerland
Year founded
1875
Audemars Piguet’s showing at Dubai Watch Week. Photo: Handout
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Style Edit: Audemars Piguet’s innovation at Dubai Watch Week

The luxury Swiss horology brand has been creating coveted perpetual calendars since 1948 – and just launched a new technology.

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Style Edit: Collabs, creativity and crystal-ball gazing at Fashion Asia 2025

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6 lush coffee table books to gift the watch lover in your life

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Why irregular watch designs are more than mere novelties

Blackpink’s Jisoo and Timothée Chalamet are fans of the Cartier Crash, while Hamilton’s Ventura has shown up on Elvis Presley’s wrist and in the Men in Black movies.

Timothée Chalamet, pictured with Kylie Jenner at the 81st Golden Globe Awards in January 2024, is a fan of the Cartier Crash. Photo: Golden Globes 2024 via Getty Images
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Style according to … fashion designer to the stars, Tamara Ralph

The London-based, Sydney-born designer has worked with the likes of Beyoncé, Angelina Jolie, Amal Clooney and Gemma Chan.

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October’s biggest watch moments, from Rolex, Omega, Patek Philippe and others

Celebrities turned heads with rare timepieces, while Louis Vuitton, Cartier, Hublot and Breguet unveiled groundbreaking designs.

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Timepieces

From childhood Flik Flaks to six-figure grails: 3 watch collectors open up

Explore horology through the eyes of Hong Kong timepiece obsessives Mervin Ling, Felicity Ng and Kai Huang.

Kai Huang’s collection includes a Cartier Cloche (left) and Cartier Ceinture (right). Photo: Jocelyn Tam
Timepieces

WAG watches? Georgina Rodríguez’s ultra-luxury timepiece collection

Cristiano Ronaldo’s fiancée has a taste for superb timepieces, wearing rare and exquisite models that range from Hublot and Audemars Piguet to Richard Mille.

Timepieces

September’s horological highs, from Geneva Watch Days to a Royal Oak for RiRi

Watches and Wonders announced new brands joining the line-up for 2026, while Mark Zuckerberg sported a Greubel Forsey prototype.

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Lionel Messi’s colourful watches – from a ‘Barbie’ Rolex to Flamingo Blue Tudor

The Inter Miami football player rocks a Patek Philippe Cubitus, Rolex Daytonas, and unique Audemars Piguet Royal Oaks.

Lionel Messi boasts a flashy watch collection, including this limited edition “Barbie” Rolex Daytona. Photos: Getty Images, Handout
Timepieces

9 of Rihanna’s luxury watches, from Cartier and Rolex to Jacob & Co

Shine bright like a diamond indeed – from classics like the Rolex ‘Presidential’ to that Jacob & Co watch choker, here are Riri’s most dazzling watches.

Rihanna poses at the Super Bowl LVII half-time show press conference in 2023; she later wore a Brilliant Skeleton Northern Lights watch from Jacob & Co. Photo: Getty Images
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Celeb summer style: from Sabrina Carpenter in Versace to Dua Lipa in Isabel Marant

Celebs are officially on holiday – and providing outfit inspo from St Tropez to Positano.

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Inside Liverpool striker Mo Salah’s impressive luxury watch collection

Salah’s luxury watch collection is as impressive as his footballing skills, featuring rare timepieces from Richard Mille and Audemars Piguet – but he also owns an unconventional Ulysse Nardin FreakLab.

Timepieces

Material gains: how ceramics are giving watches a sleek yet tough exterior

Modern ceramics are revolutionising high horology with scratch-proof durability and vibrant designs, making them the material of choice for many luxury watchmakers.

The Zenith Chronomaster Sport 160th Blue Ceramic. Photo: Handout
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Who’s got the next Labubu? Hong Kong creators eye a slice of ‘goods economy’ pie

Artists and designers need support to make their mark in lucrative market for toys and other collectibles.

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Luxury watch entrepreneur Jean-Claude Biver on his family-run brand

Jean-Claude Biver returns to luxury watchmaking with a family-run brand, focusing on individuality and craftsmanship, while embracing smaller watch sizes – thanks to input from his son, Pierre Biver.

Timepieces

7 timepiece moments from March and April 2025

Despite the industry entering uncertain territory amid Trump’s swingeing tariffs, watch aficionados can still count on stylish new pieces from Audemars Piguet, Breguet, MB&F and more.

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Explainer | Cars, clothing, Christmas toys: what US consumers are losing to Trump’s tariffs

Trump’s tariff pause provides temporary relief, but uncertainty may lead to US shortages of cars, toys, and electronics as shipments are halted.

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US tariffs are causing firms to halt shipments, from Swiss watches to Christmas toys. Uncertainty looms, potentially emptying American shelves. Photo: Shutterstock
Timepieces

7 watch moments of 2025 so far, from Tay Tay’s Cartier to Jay-Z’s Patek

The start of 2025 saw exciting – and unexpected – releases from the likes of Audemars Piguet, Bulgari, Richard Mille and Omega, plus some envy-inducing celebrity wrist checks during awards season.

Timepieces

Audemars Piguet perpetual calendar movement changes the game

Perpetual calendar watches are usually fiddly to adjust, needing a tool. New Audemars Piguet models are reset with turns of a single crown.

Timepieces

Tiny watches are big – just look at Tyler the Creator and Kendall Jenner

Blend vintage charm with modern fashion by wearing one of these tiny timepieces from marque brands – as the likes of Hailey Bieber, Paul Mescal, Jonathan Bailey and Emma Chamberlain are.

A-listers like Paul Mescal (pictured), Tyler the Creator and Kendall Jenner are popularising the wearing of mini watches from marque brands. Photo: Getty Images
Fame and celebrity

What’s in Luka Doncic’s epic watch collection? From Audemars Piguet to Rolex

NBA star Doncic might have to up his whole fashion game after moving from Dallas to Los Angeles – but he has a head start thanks to his enviable collection of watches.

NBA superstar Luka Doncic is building quite the watch collection, with a focus on Audemars Piguet. Photos: @lukadoncic/Instagram, Audemars Piguet
Timepieces

Luxury watch brands are embracing bespoke designs to cater to individual tastes

Tom Brady’s rare and customised timepieces, recently auctioned at Sotheby’s, highlight a growing trend for personalised luxury watches from big and small brands.

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The nonconformist watches of Billie Eilish, from Casios right up to Rolexes

It’s no surprise that the award-winning singer, known for her boundary-breaking style and music, should bring that rebel-without-a-cause approach to her watches.

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Timepieces

Is now the best time to invest in luxury watches? How to shop second-hand

The luxury watch market is cooling down after the pandemic-fuelled boom, offering an opportunity for collectors to snag coveted timepieces at more affordable prices.

In November, Phillips in association with Bacs &Russo presented the “Toki: Watch Auction”, focused on watch collecting in Japan. Photo: Handout
Timepieces

Why is timepiece customisation so controversial?

Some wealthy watch owners seek to lend their pieces even more exclusive identities by customising them … but does it enhance or lessen value?

This photo from Blaken shows customisation of watches ordered by clients who are the owners of those timepieces. Blaken is not affiliated with any watch brand shown. Photo: Handout
Timepieces

Beyond the Cartier Crash: why asymmetrical watches are here to stay

The Cartier Crash has long defined unconventionally shaped timepieces, but a provocative renaissance is now under way as newer brands make their mark.

Luxury brands

Swiss luxury watch brand Audemars Piguet makes timely entry in Macau

The watch maker is sprucing up its showroom in Hong Kong and opening more in Shanghai, Beijing and Taipei, CEO Ilaria Resta says.

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