Why do people buy diamonds? Ronald Abram explains
Ronald Abram offers his advice on what to look for when buying diamonds
Ask a scientist why a particular diamond demands a certain dollar amount and he or she may tell you that it is down to carats and provenance. Ask a romantic, and they’ll start talking about the emotions and sentiments the stone elicits within a person.
Ask Jonathan Jason “JJ” Abram, director of Ronald Abram, a high-end jewellery boutique specialising in exceptional jewels, and the answer becomes more nuanced.
“The importance of sentimentality really depends on the reason for buying the diamond. If you’re purchasing for an occasion like an engagement, then of course sentimentality plays an imperative role. You want a diamond that will carry that emotional weight,” Abram says.
He cautions: “But if you’re purchasing [it] for an investment, then you should be more pragmatic in your acquisition, just like with any other investment.”
His advice comes with 15 years of experience attached to it, under the tutelage of his father, Ronald Abram.
The elder Abram began his career in fine jewellery in 1967 and celebrates 50 years in the industry. He later opened the company’s first salon inside the Mandarin Oriental in 1988. The family-run company has become as much of a local landmark as the hotel itself is.
The fact that the company has stood the test of time is testament to its ability to keep its clientele happy – and loyal. Part of the brand’s enduring legacy is thanks to the family’s reputation as a trustworthy and reliable source of quality gemstones and fine craftsmanship.
