Omega launches new Trésor models and names Kaia Gerber as ambassador

Omega formally unveiled three new models for its Trésor collection and introduced fast-rising star Kaia Gerber as the brand’s ambassador in a Berlin event attended by almost 300 guests, including celebrities and influencers from Europe, Indonesia, Japan and Chile.

The 17-year-old daughter of fashion icon Cindy Crawford, Gerber has modelled for Vogue and made her runway debut for Raf Simons’ Calvin Klein collection last year. She is already a darling of major fashion houses and a runway favourite. Her mother has enjoyed a lengthy partnership with Omega, which officially welcomed Gerber during the “Her Time” event at Paris Fashion Week in September 2017. The occasion was part of a tour by the brand to highlight its history of producing luxury watches for ladies.

Crawford has been the face of Omega for more than 20 years. President and CEO Raynald Aeschlimann, who has been with Omega since 1996 and in his current position for two years, has watched Gerber grow up. He says a meeting in Hong Kong sealed the deal to have the teenage beauty as ambassador of the new Trésor watches.

“I met her and [Gerber’s brother] Presley with Cindy, and we had long a discussion,” he said. “We talked about Constellation, we talked about Omega – [Gerber] was born with this brand.”

In 2015, Crawford and Gerber travelled to Peru with Orbis, a non-profit organisation whose flying eye hospital provides critical eye surgeries for people who cannot afford them. Omega funded a film about that mission and Aeschlimann said he was impressed how Gerber shared her mother’s philanthropic spirit.