• Wed
  • Sep 17, 2014
  • Updated: 11:49pm
NewsAsia

iPhone 5 draws crowds at Asia Apple shops

PUBLISHED : Friday, 21 September, 2012, 9:56am
UPDATED : Friday, 21 September, 2012, 4:21pm

In a now familiar ritual, Apple fans jammed shops in Sydney, Hong Kong, Tokyo and Singapore to pick up the tech juggernaut’s latest iPhone on Friday.

Eager buyers formed long lines at Apple stores in Australia and Japan to be the first to get their hands on the latest version of the smartphone. In Hong Kong and Singapore, buyers had to sign up online for the chance to pick up the device at a prearranged time. The first customers in Hong Kong were greeted by staff cheering, clapping, chanting “iPhone 5! iPhone 5!” and high-fiving them as they were escorted one-by-one through the front door.

The smartphone is also being launched in the US, UK, Canada, France and Germany. It will go on sale in 22 more countries a week later. The iPhone 5 is thinner, lighter, has a taller screen, faster processor, updated software and can work on faster “fourth generation” mobile networks.

Order numbers indicate the iPhone 5 has overcome initial lukewarm reviews. Apple received 2 million orders in the first 24 hours of announcing its release date, more than twice the number for the iPhone 4S in the same period when that phone launched a year ago.

In a sign of the intense demand, police in Osaka, Japan, were investigating the theft of nearly 200 iPhones 5s, including 116 from one shop alone, Kyodo News reported.

Analysts have estimated Apple will ship as many as 10 million of the new iPhones by the end of September.

Some Australian fans went to extremes to be among the first by arriving at Apple’s flagship store in downtown Sydney on Tuesday – three days ahead of the release.

Todd Foot, 24, nabbed the coveted first spot and spent about 18 hours a day in a folding chair and catching a few hours’ sleep each night in a tent on the pavement.

Foot’s dedication was largely a marketing stunt, however. He writes product reviews for a technology website that will give away the phone after Foot reviews it.

“I just want to get the phone so I can feel it, compare it and put it on our website,” he said.

HK shoppers rush to buy the iPhone5, video by Helene Franchineau 

In Singapore, which doesn’t have an Apple store, Liu Ting Ting waited 12 hours to be the first of 10,000 people in the Southeast Asian city-state granted the opportunity to buy one at a Singapore Telecommunications launch-day event.

“I have this I-need-to-be-first mentality because this is the first time I’m buying an iPhone,” said Liu.

Not everyone lining up outside Hong Kong’s Apple store was an enthusiast. University student Kevin Wong, waiting to buy a black 16 gigabyte model for HK$5,588 (US$720), said he was getting one “for the cash.” He planned to immediately resell it to one of the numerous grey market retailers catering to visiting mainland buyers. China is one of Apple’s fastest growing markets but a release date for the iPhone 5 there has not yet been set.

Mainland buyers like to shop in Hong Kong because there’s no sales tax and because of the strength of the yuan, and will probably buy it from the resellers “at a much higher price,” said Wong, who hoped to make a profit of HK$1,000.

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