Chinese-Australian sex toy tycoon tempts fate, paying US$2m for ‘unlucky 4’ licence plate

The number four is considered unlucky in Chinese culture because it sounds similar to the word for ‘death’

PUBLISHED : Wednesday, 30 August, 2017, 12:20pm
UPDATED : Wednesday, 30 August, 2017, 10:53pm

A black-and-white number plate with the single digit “4” has sold at a Sydney auction for a record-breaking near US$2 million, reportedly to a Chinese-Australian sex toy entrepreneur.

The sale shattered presale estimates of up to A$1.5 million, with the auction hammer coming down at A$2.45 million – more than twice the average cost of a Sydney home.

“Just nine of these New South Wales number plates were ever issued, making them ultra-collectible and irreplaceable,” said Shannons auction manager Christophe Boribon.

“Their unique status and desirability is never going to change.

“The opportunity to acquire such a plate is exceptionally rare, as most single-digit plates remain in family hands, are usually passed down through generations and rarely, if ever, come onto the open market.”

The auction house refused to reveal who the buyer was, but the Sydney Morning Herald said it was Chinese-Australian billionaire Peter Tseng, who made his fortune in sex toys.

It said he arrived at the Sydney auction on Monday evening in his red Ferrari bearing a No. 2 licence plate.

He also reportedly owns a personalised number plate “ONE” registered to his 1969 Mercedes in Sydney.

In Hong Kong the licence plate “1” is reserved for the Commissioner of Police.

Boribon said the previous Australian auction record was for the NSW plate “2”, which sold for A$689,000 in 2003.

According to records, the “4” plate first adorned a 1909 Rolls-Royce Silver Ghost, then owned by Michelin tyres importer Noris Duval, in New South Wales in the early 1920s.

More recently it was on another Rolls-Royce – that of Aussie Home Loans founder John Symond, who then sold it to a Sydney collector who was among crowd on Monday.

The number “4” was one of seven black-and-white heritage NSW plates at the auction, with “321” selling for A$192,000 while “1968” made A$94,000.

According to the Herald, the New South Wales “1” plate is owned by the family of the late founding chairman of Australian National Airways, Sir Frederick Stewart, which has been in the family since the 1930s.

The number four is considered unlucky in Chinese culture because it almost sounds similar to the word for “death”.