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Samsung Electronics
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Samsung to compete with Amazon, Google on AI platforms

Samsung won’t use Artificial Intelligence developed by other companies in its upcoming smart speaker as it moves towards incorporating AI in all of its devices by 2020

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Photo: Korea Times
The Korea Times

By Baek Byung-yeul

Amid the rise of artificial intelligence (AI) technology, Samsung Electronics has made a strong effort to beef up its presence in the sector.

Since the Korean tech giant released its AI assistant Bixby last year, Samsung has applied the AI to its products ranging from the firm’s signature Galaxy S and Note phones to other home appliances.

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Moreover, Samsung is taking further steps in AI as it already declared all of its devices will have AI features by 2020.

To pursue the ambitious 2020 plan, Samsung reportedly will not use AI platforms developed by other companies in its AI-assisted speaker scheduled to be rolled out later this year.

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A Samsung official said it has not been long since the company began using the Bixby AI platform in earnest but it will continue strengthening its own AI platform.

“We have adopted Bixby into our products other than smartphones since early this year,” the official said. “It is our strategy to use Bixby in every Samsung device.”

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