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China Insider

Chinese dating app that allows users to offer cash 'not an escort service', says creator

The 'sugar daddies' app will debut in Hong Kong tomorrow

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The controversial dating app will debut in Hong Kong tomorrow. Photo: screenshot via Weibo

The entrepreneur behind a new dating app that encourages users to offer a cash 'reward' in exchange for dates has defended criticism likening it to an escort service.

Shanghai-based creator of Spoil (宠爱), Lenny Lv, told SCMP.com that his app made dating more “efficient” for high-net-worth individuals in China.

Since its launch in December last year, more than 30,000 Chinese have dated via the web and mobile version of the app which will be accepting registrations from users in Hong Kong, Taiwan, and Macau  beginning tomorrow.

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A 25-year-old entrepreneur from Zhejiang province, Lv said high-net-worth individuals in China often want to avoid wasting time sifting through online ads, followed by “endless” back and forth of email conversations. They also tend tend to be generous gifters, Lv explained.

These high-net-worth users sign up on Spoil as “successful individuals(SI).” They then invite their desired partners - mostly women aged 18-24 who have signed up as “attractive individuals”(AI) - out on a date.

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The SI then makes an offer that explains the nature of the event - a movie or a dinner for example - and sweeten it up with a certain amount of cash reward.

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