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Alibaba's Jack Ma to dump WeChat service in favour of 'own baby' Laiwang

Alibaba's Ma urges friends to join him on smartphone messaging app Laiwang

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Laiwang is Alibaba's answer to Wechat. Photo: screenshot via Laiwang

Alibaba Group chairman Jack Ma Yun has officially declared war on Tencent’s Wechat.

Days after demanding his employees collect at least 100 external contacts by the end of November on Laiwang, Alibaba's smartphone messaging application, Ma said yesterday that he would shut down his Wechat account to “nurse his own baby”, China’s technology blog Huxiu reported. 

Ma compared Laiwang to the “second child” in the messaging app family who has drawn criticism and pessimistic views since its "birth".

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“We don’t expect this child to excel like his brother [Wechat], but we expect this child to be ambitious and unique, and he should never stop learning," he said.

"He should work out his own future. We believe this world needs more than one child because we all know the problems of the one-child policy.”  

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Ma pleaded with his friends to endorse his efforts by adding him on Laiwang.

“I need to work for my bonus too,” he wrote. ”Your support will make this child understand the meaning of perseverance and boost his confidence in challenging his brother.”

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