Property tycoons – some among the country’s most influential microbloggers with millions of followers – meted out damning responses to Ma in a tit-for-tat verbal exchange online, with some describing the online entrepreneur as “delirious”.

Ma made his comments in a CCTV talk show, recorded on Sunday and scheduled to be aired on Friday, which were picked up by the media after transactions on Alibaba’s major retailing platforms – Taobao and Tmall – topped 35 billion yuan (HK$44.2 billion) on China’s biggest shopping day of the year on Monday.

“I don’t care so much about sales figures,” Ma said. “All I hope is to strike down the housing price with the help of the internet.”

If e-commerce is capable of taking business away from traditional bricks-and-mortar shops, it could also drive down commodity and property prices, Ma reasoned.

Zhang Jiwen, executive vice-president at the mainland’s largest property developer China Vanke, said he had found Ma’s rational ‘problematic’.

“Then the reason we use Weibo is to kill the gap between the rich and the poor,” Chen Jingsong, a real estate consultant based in Shenzhen, wrote in another sarcastic comment.

“[Jack] Ma Yun likes to place himself on the moral high ground, and portray himself as a saviour by pitting the real estate industry against the Chinese,” Wang continued on Weibo.

While some readers agreed with the tycoons, many championed Ma as a hero and slammed developers as callous and greedy.

“While real estate developers kill young people’s dreams, Ma Yun helps them to realise their dreams, “ wrote one microblogger.

“I respect Ma Yun for considering the interests of other people,” said another.

Video: Alibaba former CEO Jack Ma's farewell speech

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